The platform is rolling out a fresh option that permits them to lessen the amount of artificial intelligence-produced content appearing in their streams. This step comes as the service disclosed that it presently contains more than 1 thousand million AI videos.
Trial and Implementation
This change is being tested over the following weeks before a full-scale release. This development comes amid a rise in content created by AI, driven by recent video-generation tools.
The Broader AI Trend
Studies have shown that almost one in 10 of the fastest-growing content creators on another major platform only show clips produced artificially. A considerable share of this content is classified as mass-produced AI material, a term for inferior, bulk-generated content that is often illogical or dreamlike.
“We know from our community that many people appreciate content made with AI tools, ranging from AI artwork to informative clips, and we aim to offer the community the option to see more or less of that, depending on their own preferences,” stated a platform representative.
AI on the Platform
TikTok disclosed that there are now over a billion videos on its network identified as AI-generated. In total, in excess of 100 million videos are submitted to the platform each day, making AI content a minor part of its total content library.
User Control Features
Users will be capable of reduce or increase the level of AI-generated videos they view by accessing the topic control option in the application and choosing the AI content topic. Additional categories that can already be modified under the setting cover news, fashion, beauty, and choreography.
AI Disclosure Rules
TikTok’s rules mandate users to identify lifelike artificially created content, and it prohibits malicious deepfakes of celebrities or crisis events. Any authentic-looking AI-generated clip that is not labeled can be deleted under its terms of service.
In addition, the app will now attach an artificially created tag to content produced via its built-in AI features, or identified by an cross-platform project for spotting content made by AI. This step is aimed to deter users from trying to bypass the disclosure requirement.
AI Literacy Programs
The company is additionally introducing a $2m AI literacy fund for specialists and groups to produce informative material about ethical AI use. This program will benefit educational bodies dedicated to training coding and technology.
Moderation Strategy
TikTok has supported its moderation strategy, during controversy over intentions to make redundant a large number of safety staff in the United Kingdom. The company is expected to cut hundreds of positions in its content moderation team in its British office, with worker representatives and internet security professionals voicing alarm that humans are being replaced by AI moderation.
A trust and safety lead clarified that human moderation would remain essential, but AI can safeguard staff by filtering out the most harmful content ahead of it is viewed by people. TikTok announced a notable drop in disturbing and violent content handled by human moderators over the previous year due to the use of its machine learning processes.
“We think that it’s essential to combine staff and AI to maintain a secure environment,” the executive stated. “We’ll have staff as integral to the approach, but we additionally believe it’s highly necessary to reduce exposure to harmful content as swiftly, which is why a extensive automated help is making a difference work at speed.”
